摘要:数字化是企业利用数字技术和信息改变商业运营的过程,数字化的发展促进了企业国际化扩张中各种资源和知识信息的获取和快速流动。数字全球化背景下的新国际商务理论——新OLI范式强调数字化可能促进企业开放式资源的获取、商业关系联结的建立以及对海内外各部门的协调整合从而推进和加速企业国际化扩张。基于此理论,以2010一2019年实施国际化扩张的中国制造业上市企业为研究样本,探讨企业数字化对国际化扩张的影响效果和作用渠道。研究发现,企业数字化对国际化扩张程度和国际化扩张速度均有促进作用,该结果在控制内生性以及一系列稳健性检验后同样成立。开放式资源获取、关系联结和协调整合是企业数字化影响国际化扩张的重要路径。异质性分析表明,企业的技术依赖性、研发投入、外部支持、资产情况和组织冗余是影响企业数字化对国际化扩张的促进作用的重要因素。该研究拓宽了数字全球化情境下企业国际化扩张战略研究的新思路,为我国制造业企业借助数字化转型重塑新时代下的国际竞争优势提供重要参考。
Abstract: Digitalization is the process by which firms use digital technology and information to transform their business operations. The development of digitalization has facilitated the acquisition and rapid flow of various resources and knowledge information for international expansion. Based on the new international business (IB) theory under the background of digital globalization, the new OLI advantages emphasizes that digitalization can promote the open resource advantage, linkage advantage, and integration advantage to promote and accelerate the firm's international expansion. Based on this theory, this paper takes the listed Chinese manufacturing firms that implemented international expansion from 2010 to 2019 as samples, explores the impact and channels of digitalization on international expansion and the speed of internationalization. The study found that digitalization has a positive effect on international expansion and the speed of internationalization, and the results are valid after controlling for endogeneity and conducting a series of robustness tests. Open resource, linkage and integration are important channels through which digitalization affects international expansion. Heterogeneity analysis shows that the company's technological dependence, R&D investment, external support, asset, and organizational slack are important factors that affect the positive effect of digitalization on international expansion. This study broadens the new ideas for research on international expansion strategies of firms under the context of digital globalization, providing important references for Chinese manufacturing enterprises to reshape their international competitive advantages in the new era through digital transformation.