摘要：党的二十大会议强调以中国式现代化全面推动中华民族伟大复兴。本文以高质量发展为切入点阐释党的二十大精神? 坚信中国式现代化必将创造人类文明新形态为出发点，建议以实体经济为核心，培育发展新领域和新赛道，服 “四个面向”，提出高质量发展问题的新型研究理念，结合数智营销的研究实践，指出要贯通产学研，利用国家重点项目，打造数智消费场景研究平台，以服务国家重大需求，探索可服务中国式现代化建设的未来研究道路。

Abstract: The 20th National Congress of the Communist Party of China (CPC) stressed that the great rejuvenation of the Chinese nation should be comprehensively promoted with Chinese path to modernization. The full text interprets the spirit of the 20th National Congress of the Communist Party of China with high-quality development as the starting point, firmly believes that Chinese path to modernization will create a new form of human civilization as the starting point, and proposes to take the real economy as the core, cultivate and develop new fields and new tracks, serve the “four orientations", and propose new research ideas on high-quality development issues. Combined with theresearch practice of digital intelligence marketing, it is pointed out that it is necessary to link up industry, education and research, make use of national key projects, build a digital intelligence consumption scenario research platform, serve the major needs of the country, and explore the future research path that can servethe construction of Chinese path to modernization.