摘要：本文探讨了智能家居产品的感知能动性和社会角色定位如何交互影响了消费者对产品共情能力的评价及其对消费者产品态度的影响。通过两个实验，本研究发现：当智能家居产品是仆人型角色时，产品的感知能动性差异对消费者产品态度影响不显著；当智能家居产品是朋友型角色时，高感知能动性（相对于低感知能动性）显著地提高了消费者产品态度；并且感知被共情中介了产品的感知能动性和产品社会角色类型对消费者产品态度的交互影响。本研究结论填补了相关领域文献对人工智能产品社会交往能力关注不足的缺口，并为企业产品设计提供了借鉴。

Abstract: This study investigated how perceived agency and social role of a smart home product influence consumers’ evaluation toward its perceived empathy, which further influences consumers’ product attitude. Two experiments were conducted to test hypotheses. The results indicated when the social role of a smart home product is server, perceived agency does not significantly influence consumers’ product attitude and when the social role of a smart home product is friend, consumers’ product attitude is more positive toward a high perceived agency (vs low perceived agency) product. This study also found that perceived empathy mediates the interactive influence of perceived agency and social role of a smart home product on consumers' product attitude. The results of this study have both theoretic and managerial implications.