摘要：数字化转型已成为改变社会和商业的主要趋势，家族企业二代继任者需要采取积极的适应性策略，以应对数字技术变迁的时代浪潮。本文基于组织权威合法性理论，以2007—2023年上市家族企业为样本，检验家族企业二代继任者如何策略性地应对数字化转型趋势。研究发现，二代继任者倾向于采用“多言寡行”策略应对数字化转型趋势，即二代继任者会促使家族企业披露更多关于数字化转型的象征性信息，但会削弱数字化转型实质性投资。尤其当二代继任者为女性或非长子，或面临传承冲突时，上述现象更为显著。研究发现为代际传承背景下的家族企业数字化转型差异的前置动因研究，提供了新的观察视角和解释逻辑。

Abstract: Digital transformation is profoundly reshaping society and the commercial landscape, and second-generation successors of Chinese family businesses urgently need to adopt proactive strategies to flexibly address the challenges posed by digital technology. Based on the theory of organizational authoritative legitimacy, this paper examines how second-generation successors of family businesses strategically respond to the trend of digital transformation, using a sample of listed family businesses from 2007 to 2023. The study finds that second-generation successors tend to adopt a “talk more, act less” strategy in response to digital transformation. While they actively disclose symbolic information about digital transformation, they reduce substantive investments. This phenomenon is particularly pronounced when the second-generation successor is a woman, not the firstborn, or faces succession conflicts. This research provides a new perspective and explanatory logic for studying the antecedents of differences in digital transformation among family businesses in the context of intergenerational succession.