摘要:数字经济的发展推动了平台生态系统成为价值共创的典型范式,平台生态系统的网络结构与动态演化特征使其价值共创过程呈现出复杂的因果机制。本研究基于复杂适应系统理论,运用模糊集定性比较方法将数字化能力、资源整合能力、供应链协同、跨组织治理与制度环境进行联动匹配以挖掘平台生态系统价值共创的前因组态。研究结果表明:数字化能力主导型、资源整合能力-跨组织治理-制度环境多重驱动型、供应链协同-跨组织治理-制度环境多重驱动型3条组态路径都能够实现平台生态系统高价值共创;如果缺乏合同治理与制度环境的推动,平台型企业可能会在生态系统价值共创方面表现不佳。研究丰富了平台生态系统价值共创的理论体系,为平台型企业开展生态系统价值共创提供了路径参考。
Abstract: The development of digital economy promotes the platform ecosystem to become a typical paradigm of value co-creation. The network structure and dynamic evolution characteristics of the platform ecosystem present complex causal mechanisms for value co-creation process. Based on the theory of complex adaptive systems, this research uses fuzzy set qualitative comparison method to conduct linkage matching between digital capability, resource integration capability, supply chain collaboration, contract governance, relationship governance and institutional environment to explore the antecedent configuration of value co-creation of platform ecosystem. The results show that the three configuration paths of digital capability-oriented, resource integration capability-cross-organizational governance-institution environment multi-driven and supply chain collaboration-cross-organizational governance-institution environment multi-driven can achieve high-value co-creation of platform ecosystem. In addition, platform enterprises may perform poorly in terms of ecosystem value co-creation without the promotion of contract governance and institutional environment. This study enriches the theoretical framework of value co creation in platform ecosystems, and provides a path reference for platform enterprises to carry out ecosystem value co-creation.