摘要：管理者声誉是能够影响企业战略决策的长效治理机制。本文以2011—2022年中国A股上市公司为研究对象，基于自我决定理论的视角，实证研究了管理者声誉对企业数字化转型的影响。研究发现：良好的管理者声誉能够显著促进企业数字化转型。机制检验显示，管理者声誉能够抑制短视主义、获取政府补助以及培养团队合作文化，进而促进企业数字化转型；在环境不确定性更大、管理者控制权更强和非国有产权性质的企业中，管理者声誉对企业数字化转型的促进作用更为显著；经济后果检验发现，管理者声誉通过促进数字化转型推动了企业高质量发展。研究结论对于有效引导企业推进数字化转型建设、提升企业长期高质量发展能力具有重要参考价值。

Abstract: Reputation is a long-term governance mechanism that can affect managerial strategic performance. Taking Chinese A-share listed companies from 2011 to 2022 as research sample, and from the perspective of self-determination theory, this paper explored the impact of managerial reputation on the digital transformation of enterprises. The research found that managerial reputation has significantly promoted the digital transformation of enterprises, which is mainly achieved by restraining managerial myopia, obtaining government subsidies, and cultivating collaborative culture. Further, the positive effects are more significant in the enterprises with high environmental uncertainty, strong managerial control rights and non-state-owned enterprises. Economic consequence shows that managerial reputation can enhance the quality of enterprises development by promoting digital transformation. The research conclusions have important reference value for effectively guiding enterprises to promote digital construction and improving their long-term high-quality development ability.